Privacy Policy
Last Updated: January 2026
Amara Essence ("we," "us," "our," or "Company") operates the amara-essence.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. By accessing and using amara-essence.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us, subscribe to newsletters, or complete forms, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Information: Our servers automatically record information such as your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity and preferences on our website.
- Usage Data: We collect information about how you interact with our content, including time spent on pages, clicks, and navigation patterns.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics and understanding user behaviour to improve our website and services
- Affiliate tracking and commission management related to casino referrals
- Personalising your experience and delivering relevant content
- Responding to your inquiries and providing customer support
- Sending marketing communications and promotional materials (with your consent)
- Complying with legal obligations and preventing fraud
- Improving website performance, security, and functionality
Cookie Policy
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for website functionality and security
- Analytical Cookies: Help us understand how visitors use our website (e.g., Google Analytics)
- Affiliate Tracking Cookies: Used to track referrals to casino partners and manage commissions
- Marketing Cookies: Enable targeted advertising and remarketing campaigns
Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect website functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.
Third-Party Links
Our website contains links to third-party casino websites, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We do not control, endorse, or assume liability for third-party sites.
When you click on links to non-Gamstop casinos or other affiliated gambling operators, you leave our website and are subject to their respective privacy policies. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging in transactions.
Your Rights
Under UK and GDPR Legislation: If you are located in the United Kingdom or European Union, you have the following rights regarding your personal data:
- Right of Access: You may request a copy of the personal data we hold about you
- Right to Rectification: You may request correction of inaccurate or incomplete data
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions)
- Right to Restrict Processing: You may request limitation of how we process your data
- Right to Data Portability: You may request your data in a portable, machine-readable format
- Right to Object: You may object to certain types of processing, including marketing communications
- Rights Related to Automated Decision-Making: You have rights regarding decisions made solely by automated means
To exercise any of these rights, please contact us using the details provided below.
US Users (CCPA): If you are a California resident, you may have additional rights under the California Consumer Privacy Act. Contact us for more information about your CCPA rights.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:
- Personal information provided through forms: retained for up to 3 years or as required for legal compliance
- Analytical and usage data: retained for up to 26 months
- Cookies: retained according to their individual expiration settings (ranging from session-based to 2 years)
- Affiliate tracking data: retained for accounting and compliance purposes as required
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our privacy practices, please contact us:
Email: privacy@amara-essence.co.uk
Website: amara-essence.co.uk
We aim to respond to all privacy inquiries within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of significant changes by updating the "Last Updated" date above. Your continued use of the website following changes constitutes your acceptance of the updated Privacy Policy.